Managing client relationships is at the heart of every successful business partnership.

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The long-term connection organizations have with one another are more likely the result of the relationship and not the product or service being delivered.

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You may have competition that will do what you do for less money. Or maybe there’s a firm that will promise a deliverable faster.

 

Without the skill to manage the relationship with customers, you will lose business.

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With the ability to understand and predict the client’s needs, you will have a customer for life.